Services
Primo Consulting
Standing up a marketing team from low or no headcount requires equal parts experience and expertise. The team build taken from your well thought out GTM plans should be done under the guidance of a tenured contractor that has seen first hand the impact of change orders, poor decisioning and mismanaged resourcing and will ensure your organization avoids these trappings to get your house in order quickly.
Fractional CMO: embedded marketing team member
Allow me to take the reigns with the heavy lifting involved in leveling up your marketing efforts. I will proudly serve as a member of your leadership team with the intention of getting product, brand, acquisition and any and all other marketing endeavors in motion quickly and efficiently. Serving as you in-house part-time CMO, I will effectively prioritize near term marketing strategy and develop a clear plan of tactical execution with either in house or external human resources. I would operate at a fixed monthly retainer with an agreed upon time commitment.
Advisory CMO: adjunct marketing support
For those businesses that require an initially smaller marketing leadership footprint and financial commitment, I will provide strategic frameworks, short term brand and performance GTM planning and serve as a backboard to your founder team and/or critical in house POCs. I would be accessible to your in house team for a predetermined number of hours on a rolling basis with an agreed upon revenue share or equity compensation arrangement. Allow me to get the marketing ball rolling for your organization with reasonable upfront resourcing.
Pro Bono Non-Profit Consulting
My passion for supporting local community service endeavors spills directly into my professional career. I enjoy the time dedicated to causes that can greatly benefit from. I’ve served as a board member, external comms committee member and other public engagement specific volunteer roles. If there is a specific marketing gap that needs filling short term or longer, let’s discuss how I can best serve your initiatives.